About FIT FRIEND
An original character that grew out of the court, and the person who made them.
The creator
FIT FRIEND comes from the Taiwanese creator Jagged Ornaments (Instagram @jo.xx.tw).
None of the character's expressions were dreamt up at a desk — they were picked up one at a time from calling games, turning up late, getting schooled, and saying “just one more”.
Every FIT FRIEND illustration, sticker and piece of merch design is currently made by the creator alone.
What we're trying to do
To give everyone who plays a character that carries their mood off the court as well as on it.
There's an understanding inside badminton circles that's hard to put into words: the one who books the court, the one who's always +1, the one who pulls out at the last minute every single time, the one who gets thrashed and still laughs about coming back next week. FIT FRIEND is an attempt to give those people a face.
So they're not the flawless kind of mascot. They get tired, they complain, they run out of battery in the third game — because so do we.
Who operates this
FIT FRIEND 與球聯萌 is operated by 泫星創意有限公司 (Jagged Ornaments Co., Ltd). Please use this entity for collaborations, licensing and formal correspondence.
What's next
- More stickers: Vol.2 is in production, with themes closer to team life and match days.
- Physical merch: apparel, accessories and badminton gear you'd genuinely use on court.
- More story: the character's world is still growing, and more teammates are on the way.
Want to work together? For brand collaborations, team commissions and press enquiries, email katherinej@onyx-enter.com, or just DM us on Instagram.
Come be our +1
Follow on Instagram for the latest, or take the stickers back to LINE first.